Baby Skincare 101: Gentle Products for Sensitive Skin

Baby skin is not just smaller adult skin. It is thinner, more permeable, less able to regulate moisture and pH, and far more reactive to irritants. Understanding these differences is the foundation of a good baby skincare routine.

The Minimal Approach: Less Is More

  • Bathe 2-3 times per week maximum (daily bathing dries out newborn skin)
  • Use only water for the first few weeks if possible
  • Introduce products one at a time so you can identify any reactions
  • Spot-test new products on a small area first

Choosing a Baby Wash

  • Fragrance-free (not "unscented" — that can still contain masking fragrances)
  • pH-balanced for baby skin (slightly acidic, around 5.5)
  • Sulfate-free or low-sulfate
  • Tear-free formula

Moisturizing Baby Skin

  • Best choices: Plain petroleum jelly, unfragranced shea butter, or a simple ceramide-based cream
  • Avoid: Products with fragrance, essential oils (even natural ones can irritate), and dyes
  • Apply within a few minutes of the bath while skin is still slightly damp

Managing Diaper Rash

  • Change diapers frequently
  • Allow some diaper-free time each day for air circulation
  • Apply a thin layer of zinc oxide cream as a barrier at each change
  • Use fragrance-free, alcohol-free wipes

Baby Eczema

Eczema affects up to 20% of children. Signs include dry, itchy, red patches typically on the cheeks, scalp, and limb creases.

  • Consistent moisturizing (2+ times daily) with thick creams
  • Bathing in lukewarm (not hot) water
  • Dressing in soft, breathable cotton clothing
  • Identifying and avoiding triggers: fragrance, sweat, dry air

Sun Protection

  • Under 6 months: Avoid direct sun. Use shade and protective clothing and hats. No sunscreen at this age.
  • Over 6 months: Mineral sunscreen (zinc oxide or titanium dioxide, SPF 30+) on exposed skin.
Back to blog